CHELMSFORD will be alive with World Cup fever this weekend for a charity event.

The ancient sport of Dragon Boat racing will transform the atmosphere on the River Chelmer as teams paddle furiously in a competition to raise money in memory of a young man who died from leukaemia.

The Essex Dragon Boat World Cup will raise money on behalf of Leukaemia and Lymphoma Research and the Tim Reeve Charitable Trust.

Tim, from Wickham Bishops, near Maldon, died of acute lymphoblastic leukaemia in 2005, aged just 23.

Since their son’s tragic death, Tim’s parents John and Sandra Reeve, have worked tirelessly to ensure other families don’t experience the same devastating loss by raising money through the Trust.

Organiser Mr Reeve is certain his son would have approved of the event, which has been themed along World Cup lines.

He said: “Tim was football mad.

“When he was ill, his dream was to go to the 2006 finals, but sadly he never made it and I walked to Frankfurt to England’s opening game to fulfil his dream.

“Four years on, we decided to incorporate a taste of the excitement and colour of this year’s tournament in South Africa into our event.

“So far we have some wonderful support with 27 organisations entering teams, but still hope to recruit another five to make up the 32 countries competing in the World Cup.’’ “It will be a fantastic day of entertainment and activities for the whole family as well as a great opportunity for team building and having fun.

“I hope as many people as possible sign-up and take part or come along to cheer the teams on.

“The money raised will make a real difference to the vital work of Leukaemia and Lymphoma Research.”

The fleet of colourful vessels will take to the water in the centre of Chelmsford, on Sunday, June 13, starting at 10am.

The crew of each boat will adopt a participating country and complete three races before the knock-out stages.

To support the racing, there will be live music, a storyteller, magician, juggler, a rowing machine challenge, bungee run and surf rider.